The capital employed in a modern business is the applied knowledge of it's employees.
For a business to be creative, innovative, efficient and competitive this human capital must be recognized, developed, effectively applied and inspired - in the business's interest.
We believe the only way to achieve this is via effective, planned, considered bi-directional communication that accurately transmits information reflecting employees knowledge, needs and interests as well as those of the business - with the objective of exciting and stimulating employee intellect in the business's short, medium and long term interest.
From real world, practical R&D leadership and management experience we know that:
Problems can be solved catalytically and great new ideas stimulated - purely by creating open, informed, intense and complete communication in the discussion of the knowledge, issues, opportunities that comprise the challenge of each situation.
An effective tool for developing business competitiveness is superb communication - systematically tapping into
all available employee knowledge during the development of solutions to the business's needs whilst exciting and focusing those employees.
Businesses that systematically stimulate, recognize, collect, develop and communicate the employee
knowledge that animates them in the marketplace greatly strengthen a major driver of business growth - innovation.
The activity most critical to the success of any business is the definition of what that business delivers to the market place i.e. the process of defining of it's products. Product Definition can be seen as a process that collects information* and distils it into knowledge - achievable product objectives that are fully and demonstrably consistent with the collected information.
It is our view that successful product definitions can only be delivered by the use of a systematic, focused, deliberate communication process.
* Information dispersed across the business, and external to the business, describing: (a) customer's needs, current and projected (b) opportunities with origins in change (in technology, market, customer...) (c) the business's strategy and resources - actual and potential (d) business environment (competition, economic factors...)
More information - "Our View"... of the role of communication in modern, competitive, efficient business.